Entries by AETHER Marketing Communications

Keeping an Eye on Aunt Gertrude

Owning a business can be like having a family. You have a lot of love and trust for the members of your family, but that doesn’t mean you don’t keep an eye on crazy Aunt Gertrude who’s been known to swipe a few bucks from your wallet once in a while. While you don’t want […]

Helping Your Teen Budget

It’s back to school season and as your kids get older, it gets MORE expensive. (Sorry to break it to you parents of kindergarteners. You’ve only just begun!) In honor of everyone heading back to school, we thought we’d veer away from our typical business and entrepreneur discussions and offer some practical money advice for […]

Don’t be afraid of the 1099…

Every January business owners and individuals start to think about their taxes – do they owe money or will they get a refund? It’s a question we all ask. The answers start by calculating not only income, but also expenses. Have you considered that maybe you should think about those 1099’s BEFORE January? They really matter ALL […]

Subcontractor Agreements (and why you need one)

Hiring subcontractors can provide many advantages to the small business owner, but with those advantages comes an additional level of risk. Why Do I Need A Subcontractor Agreement? A subcontractor can provide your company with valuable specialized skills needed to complete a project. Subcontracting work can also provide your company with staffing flexibility, cost savings, and increased […]

Employee vs Subcontractor: How To Decide Who To Hire

So you’ve set up your business, compared your product to the market, found your breakeven point and your business is doing well. You even have enough work that you need to hire some help. How do you go about that? In today’s business climate there are typically two routes to take. You can either go with the standard employee or with […]

Business Deductions for Meals and Entertainment

Update: Some rules have changed for Meals and Expenses in 2018. Read our new blog post to learn more. The IRS tells us that a business can deduct expenses that are “ordinary and necessary” and directly relate to active conduct associated with the taxpayer’s trade or business. In layman’s terms that means there must be a valid business […]

Do You Know Your Company’s Breakeven Point?

The breakeven point is a critical threshold that any established business or startup should be aware of to achieve profitability. No business owner starts their company or launches their product hoping to pour money down the drain. While making money may not be your only goal in running a business, it’s probably pretty high on […]

What to do when you miss the tax deadline?

Filing taxes under normal circumstances can be stressful, but waking up the day after the tax deadline and knowing you still haven’t filed can be downright terrifying. If you woke up this morning with a sinking feeling in the pit of your stomach we have two words for you: don’t panic. Yes, that’s right. Don’t panic. There […]