Entries by AETHER Marketing Communications

Why is my paycheck different?

Let’s see if we have this correct: ever since the first of the year, your paychecks have been a little bit different. You didn’t receive a raise and nothing else has really changed with your job, but it’s just not the exact same as 2017. And, if we can really be forthcoming (we’re friends, right?), […]

How Can I Compare My Product to the Market?

The market is saturated. It hardly matters anymore what industry you’re in, consumers have more choices for products and services than ever before. It used to be that once you got your product on the shelves the hard work was done. But while barriers of entry have gone down, consumer awareness is heightened. Even shopping […]

The “New Tax Law…” And Why You Care

We expect you’ve heard by now there’s a new tax law that went into effect on January 1, 2018. The law is commonly known as H.R. 1 Tax Cuts and Jobs Act of 2017. If you’d like to read it in its entirety (or are having issues with insomnia), it is available at https://www.congress.gov/bill/115th-congress/house-bill/1. Today, we’d like […]

Hurricane Tax Relief for Florida Business Owners

If your business experienced a loss of revenue as a result of business interruption after Hurricane Irma, you may qualify for special relief—and we’re ready to help As we get ready to celebrate the Holiday Season, many business owners, particularly in South and Central Florida, are still recovering from Hurricane Irma—one of the strongest hurricanes […]

What to Know B-4 Filling out a W-4

When I got my first job at sixteen my new boss handed me a form that asked me how many allowances I wanted to take. “Allowances?! Mom told me in no uncertain terms I had to take this job because I WASN’T getting an allowance anymore.”   So just what was this allowance thing anyway? Essentially, withholding allowances are […]

Before Becoming Harold

In the time I’ve spent working for an accounting firm, there’s a regular occurrence that happens around here. A client calls to tell us about a big decision he’s just made but is running into some snags. Let’s call this client Harold. Harold has gone off and made a big purchase, without talking to his […]

RCAO Reporting for Duty

About 14 or so years ago, an enthusiastic 12th grade student walked into her small hometown bank in rural Michigan to open her first checking account. Can you feel the excitement?! Well for me, there was A LOT of excitement actually! I was preparing to leave my little town behind for the slightly bigger town I’d be attending […]

I’m Successful and I Know It

The Sale If you own a business, are looking to start one or just love new idea’s, Shark Tank is probably your favorite show. Almost every other night when my wife and I are able to, we’ll sit in front of our TV and just debate one sided with or against the sharks. The show […]

What is a P&L Statement

A P&L Statement is a whole lot easier to explain and understand than you might think. I remember the first time I heard the term P&L statement from my accountant, I thought of the consumer goods corporation Procter and Gamble. Trying not to embarrass my accountant I pulled them aside and said, “It’s P&G, do […]

‘Twas the Night Before…

‘Twas the week before Christmas, when all through your small business, all the employees were settling down, enjoying the holiday stillness. Your reports are ready and filled out with care, knowing good and well that tax season soon will be here. When out on the floor there arose such a clatter, you spring from your […]