Entries by AETHER Marketing Communications

EIDL Loan advances will start to be distributed this week

We recently posted about the Payroll Protection Program (PPP). Its predecessor, the Economic Injury Disaster Loan (EIDL), offers similar but perhaps broader benefits, in the form of a loan. They work hand in hand. And the best news, EIDL Loan advances/distributions are expected to start this week! Originally, announcements and guidance seemed to indicate that […]

Now Available – COVID-19 Resource Page

It’s a new week and we have new resources for you as well as some updates from last week. NEW Resource – KuberneoCPA website: COVID-19 New information is being released and updated daily, sometimes hourly, regarding assistance programs and how to qualify for each. We have created a COVID-19 resource page on our KuberneoCPA website […]

UPDATED – Payroll Protection Program (PPP)

UPDATE You may have seen news reports that the Paycheck Protection Program funding has been exhausted. Per the SBA website, “The SBA is currently unable to accept new applications for the Paycheck Protection Program based on available appropriations funding.” That is troubling news for many business owners who have not yet applied. However, this DOES […]

The ABC’s of Surviving a Crisis or Business Interruption

Act decisively but not hastily. Be compassionate and diligent. Communicate relentlessly with employees, customers and vendors. Don’t overreact–we will all get through this soon enough. Extend grace whenever possible, and trust that others will do the same. Find creative and positive ways to add value to your customers. Give generously when you’re able to. Have […]

Covid-19 Assistance Available

We know the current crisis has caused disruptions for many business owners and workers as well as to our daily lives and habits. Before we discuss business, how are you? How are your friends and family? We hope you are well and staying connected. Being physically isolated does not mean you need to be lonely. […]

Why is my paycheck different?

Let’s see if we have this correct: ever since the first of the year, your paychecks have been a little bit different. You didn’t receive a raise and nothing else has really changed with your job, but it’s just not the exact same as 2017. And, if we can really be forthcoming (we’re friends, right?), […]

How Can I Compare My Product to the Market?

The market is saturated. It hardly matters anymore what industry you’re in, consumers have more choices for products and services than ever before. It used to be that once you got your product on the shelves the hard work was done. But while barriers of entry have gone down, consumer awareness is heightened. Even shopping […]